Sexual content is regularly marketed to younger children, pre-teens, and teens and this affects young people's sexual activity and beliefs about sex. According to the fact sheet, Marketing Sex to Children, from the Campaign for a Commercial-Free Childhood, children are bombarded with sexual content and messages:
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In 2003, 83% of the episodes of the top 20 shows among teen viewers contained some sexual content, including 20% with sexual intercourse
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42% of the songs on the top CDs in 1999 contained sexual content -- 19% included direct descriptions of sexual intercourse
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On average, music videos contain 93 sexual situations per hour, including eleven "hard core" scenes depicting behaviors such as intercourse and oral sex
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Girls who watched more than 14 hours of rap music videos per week were more likely to have multiple sex partners and to be diagnosed with a sexually transmitted disease
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Before parents raised an outcry, Abercrombie and Fitch marketed a line of thong underpants decorated with sexually provocative phrases such as "Wink Wink" and "Eye Candy" to 10-year-olds
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Neilson estimates that 6.6 million children ages 2-11 and 7.3 million teens ages 12-17 watched Justin Timberlake rip open Janet Jackson's bodice during the 2004 Super Bowl halftime show.
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